Lazo Diamond

LAZO DIAMOND was established in 2003 and has evolved into Malaysia’s premier manufacturer and retailer of white gold and diamond jewellery. It was launched to satisfy the increasing customer’s demand for daily and exclusive wear of white gold and diamond jewellery. From our 1st outlet in Berjaya Times Square shopping complex, LAZO DIAMOND has grown into a reputable company with over 550 staff and 55 retail stores nationwide. LAZO DIAMOND offers a wide range of white gold and diamonds that everyone can own with. What sets it apart from other diamond producers are its’ price point and that it aims to make diamonds accessible to the public. Accessible it may be, but its designs are contemporary and undeniably head-turning. For quality assurance, LAZO DIAMOND ensures stringent measures are constantly undertaken and competitive prices without compromising quality and services.

Lazo Diamond

"Owning the diamond is

no longer a dream."

Delivering finest quality jewelry at the most affordable price

Establishing and maintaining perfect customer relationships

Offering excellent sales and after sales services

100% customer satisfaction


The Largest White Gold &

Diamond Specialist Retail Chain.

Continuing with its business vision, LAZO DIAMOND has been acknowledged by the Ministry of Internal Trade and Consumer Affairs by awarding the company with “The Fair Price Shop Award” which is one of the best recognition from the government.

Of all the effort the company contributed, they are even been nominated as the candidate of “The Golden Bull Award” which also endorsed and acknowledged by the government. Without any regrets, LAZO DIAMOND has been crowned twice of this spectacular award and this made LAZO DIAMOND a gorgeous, trustworthy and moderate entity.

There are now 60 retail stores throughout the nation with high-grade jewellery at most affordable price, this makes LAZO DIAMOND deserves to hold the record of “The Largest White Gold & Diamonds Specialist Retail Chain” in The Malaysia Book of Records.