Our Story
Every wondrous journey begins with a beautiful beginning.
Once upon a time,
in the heart of Malaysia, a sparkling dream was born.
It was the year 2003 when Lazo Diamond embarked on its enchanting journey, driven by a dream to craft treasures as timeless as love.
With a passion for an unwavering commitment to excellence, Lazo Diamond set out to create white gold and diamond jewellery, inspired by the belief that owning a natural mined diamond should no longer be just a dream.
Like a diamond growing from humble beginnings, Lazo Diamond started with a single boutique, fueled by boundless ambition and the passionate team.
More than just jewellery, each design represented joy, love and everlasting memories, meant to be treasured for years to come.
As the years passed, the dream grew brighter,
and the journey soared to new heights.
From one boutique to 40 stores nationwide, Lazo Diamond blossomed into Malaysia’s largest white gold and diamond jewellery chain.
Known for its timeless elegance and affordable quality, Lazo Diamond became a trusted companion for life’s milestones, offering everything from everyday brilliance to treasures for the most cherished occasions.
Every jewellery whispers the promise of a happily ever after, ensuring
that the story of "Sparkling Ever After" lives on in the hearts of all who shine with us.